A Kind of Guise, a German brand that offers a wide range of menswear, womenswear and accessories, launched its Spring/Summer 21 collection through a unique and brilliant campaign: Postcards from Everywhere.
I participated in the editorial project as one of the 15 photographers the brand selected globally. Our mission was to portray its new collection through our eyes and in our perspective locations, only with one point-and-shoot camera with 2 rolls of film.
The photographs were shot in the 3 different neighbourhoods in Madrid—Mercado Anton Martin, Plaza Olavide and Entrevías to project authentic Madrid and avoid the cliché images that people have about Spain. The entire process was documented by talented Jaime Venegas, you can watch this video to have a better understanding of our work.
Link for the full editorial
Photography: Knu Kim
Video: Jaime Venegas
Model: Félix Felden
Concept: Gabriela Hens